FRACTIONAL CMO · MARKET★TING

Senior marketing leadership, without the full-time salary.

Your business has outgrown “we’ll figure out marketing ourselves,” but a full-time Chief Marketing Officer isn’t in the budget. A fractional CMO gives you an experienced marketing leader for part of the week: setting the strategy, leading your team and vendors, and owning the results.

Schedule a free discovery call See how it works

The smarter middle ground

Leadership of a full-time CMO, at a fraction of the commitment

Most growing businesses choose between hiring an expensive executive or handing marketing to vendors with no one steering. A fractional CMO sits in the middle: real leadership, sized to what you need.

OPTION 1

Full-time CMO

Strategic leadershipHigh
Cost to your businessVery high
FlexibilityLow

A six-figure salary plus benefits, a long hiring search and a permanent commitment.

BEST FIT FOR GROWING BUSINESSES

Fractional CMO

Strategic leadershipHigh
Cost to your businessModerate
FlexibilityHigh

An experienced leader for part of the week. Scale up or down as your business changes.

OPTION 3

Vendors only

Strategic leadershipLow
Cost to your businessVaries
FlexibilityMedium

Agencies and freelancers do the work, but no one owns the big picture or connects it to revenue.

How it works

A simple, four-step process

Every engagement follows the same proven rhythm, so you always know what is happening and why.

01
WEEKS 1–2

Discover

We audit your marketing, sales numbers, competitors and customers to find what is working and what is wasted.

02
WEEKS 3–4

Plan

You get a clear 90-day roadmap with goals, budget, channels and the KPIs we will be measured on.

03
ONGOING

Lead

We run the plan alongside your team, direct agencies and freelancers, and keep every campaign on strategy.

04
EVERY MONTH

Measure

Monthly reporting to leadership shows results in plain language, then we refine the plan for the next quarter.

Your first 90 days

What the first quarter looks like

Momentum matters. Here is what you can expect from day one.

DAYS 1–30

Understand

  • Kickoff and goal setting
  • Marketing and brand audit
  • Customer and competitor research
  • Quick wins identified
DAYS 31–60

Build

  • 90-day marketing roadmap
  • Budget and channel plan
  • Team and vendor roles set
  • Reporting dashboard in place
DAYS 61–90

Launch & learn

  • Campaigns go live
  • First results reviewed
  • What to scale, what to cut
  • Next-quarter plan approved

What’s included

Everything a marketing leader does, for your business

The exact mix is tailored to you, but most engagements include:

Strategy & annual plan

Positioning, goals and a roadmap tied to revenue.

Budget oversight

Spend where it works, cut what doesn’t.

Team & vendor leadership

Direction for your staff, agencies and freelancers.

Brand consistency

One clear voice across every channel.

AI strategy

Where AI can save your team time and grow your marketing.

Monthly reporting

Clear results for leadership, in plain language.

Is it right for you?

A fractional CMO is a great fit if…

If two or more of these sound familiar, let’s talk.

You’re spending on marketing but can’t tell what is actually working.
You have vendors or staff doing marketing, but no one leading it.
You’re growing, launching something new or entering a new market.
A full-time marketing executive isn’t in the budget yet.
You want to use AI in your marketing but don’t know where to start.
Leadership wants clearer marketing results and reporting.

What about pricing?

Every business is different, so we don’t believe in one-size-fits-all packages. Pricing is tailored to your goals and the level of involvement you need, and we’ll discuss it together after a free discovery call.

Let’s talk about where your marketing should go next.

A free, no-pressure discovery call to learn about your business and see if a fractional CMO is the right fit.

Call 317-847-3904 Email rscott@market-ting.com