FRACTIONAL CMO · MARKET★TING

Senior marketing leadership, without the full-time salary.

Your business has outgrown “we’ll figure out marketing ourselves,” but a full-time Chief Marketing Officer isn’t in the budget. A fractional CMO from our Indianapolis team gives you an experienced marketing leader for part of the week: setting the strategy, leading your team and vendors, and owning the results.

Schedule a free discovery call See how it works

The smarter middle ground

Leadership of a full-time CMO, at a fraction of the commitment

Most growing businesses choose between hiring an expensive executive or handing marketing to vendors with no one steering. A fractional CMO sits in the middle: real leadership, sized to what you need.

OPTION 1

Full-time CMO

Strategic leadershipHigh
Cost to your businessVery high
FlexibilityLow

A six-figure salary plus benefits, a long hiring search and a permanent commitment.

OPTION 2 · BEST FIT FOR GROWING BUSINESSES

Fractional CMO

Strategic leadershipHigh
Cost to your businessModerate
FlexibilityHigh

An experienced leader for part of the week. Scale up or down as your business changes.

OPTION 3

Vendors only

Strategic leadershipLow
Cost to your businessVaries
FlexibilityMedium

Agencies and freelancers do the work, but no one owns the big picture or connects it to revenue.

Want the full comparison? Read Fractional CMO vs. agency vs. full-time hire.

How it works

A simple, four-step process

Every engagement follows the same clear rhythm, so you always know what is happening and why.

01
WEEKS 1–2

Discover

We audit your marketing, sales numbers, competitors and customers to find what is working and what is wasted.

02
WEEKS 3–4

Plan

You get a clear 90-day roadmap with goals, budget, channels and the KPIs we will be measured on.

03
ONGOING

Lead

We run the plan alongside your team, direct agencies and freelancers, and keep every campaign on strategy.

04
EVERY MONTH

Measure

Monthly reporting to leadership shows results in plain language, then we refine the plan for the next quarter.

Your first 90 days

What the first quarter looks like

Momentum matters. Here is what you can expect from day one.

DAYS 1–30

Understand

  • Kickoff and goal setting
  • Marketing and brand audit
  • Customer and competitor research
  • Quick wins identified
DAYS 31–60

Build

  • 90-day marketing roadmap
  • Budget and channel plan
  • Team and vendor roles set
  • Reporting dashboard in place
DAYS 61–90

Launch & learn

  • Campaigns go live
  • First results reviewed
  • What to scale, what to cut
  • Next-quarter plan approved

What’s included

Everything a marketing leader does, for your business

The exact mix is tailored to you, but most engagements include:

Strategy & annual plan

Positioning, goals and a roadmap tied to revenue. Brand and marketing strategy

Budget oversight

Spend where it works, cut what doesn’t.

Team & vendor leadership

Direction for your staff, agencies and freelancers.

Brand consistency

One clear voice across every channel. Branding, design and web

AI strategy

Where AI can save your team time and grow your marketing. Build your AI strategy

Monthly reporting

Clear results for leadership, in plain language.

Is it right for you?

A fractional CMO is a great fit if…

If two or more of these sound familiar, let’s talk.

You’re spending on marketing but can’t tell what is actually working.
You have vendors or staff doing marketing, but no one leading it.
You’re growing, launching something new or entering a new market.
A full-time marketing executive isn’t in the budget yet.
You want to use AI in your marketing but don’t know where to start.
Leadership wants clearer marketing results and reporting.

FAQ

Fractional CMO questions, answered

Whether you need help with one project or with your whole marketing strategy, here is how working with our Indianapolis team works.

What does a fractional CMO do?

A fractional CMO is a senior marketing leader who works with you part-time. We set the strategy and budget, lead your staff and vendors, and report results in plain language, without the cost of a full-time executive.

How long does a fractional CMO engagement last?

As long as the work needs. An engagement can run two weeks for a focused project, two months to build and launch a plan, or two years as your ongoing marketing leader.

Can you help with one project instead of ongoing leadership?

Yes. If you have a launch, a rebrand, a new website or next year’s marketing plan, we can lead that one project from strategy to finish. If it goes well, we can talk about ongoing help.

Do you only set the strategy, or can your team do the work too?

Both. We set the strategy, and our team can carry it out across branding and design, websites and apps, search and paid media, social and content, and video. Or we direct the people you already have.

Can a fractional CMO help us build an AI strategy?

Yes. We help you decide where AI can save your team time and improve your marketing, set simple rules for using it, and build it into your plan.

How do we get started?

Book a free discovery call. We learn about your business and goals, then recommend whether a single project or ongoing fractional CMO support fits best.

What about pricing?

Every business is different, so we don’t believe in one-size-fits-all packages. Pricing is tailored to your goals and the level of involvement you need, and we’ll discuss it together after a free discovery call.

Let’s talk about where your marketing should go next.

A free, no-pressure discovery call with our Indianapolis team to learn about your business and see if a fractional CMO is the right fit.

Call 317.847.3904 Email rscott@market-ting.com