Marketing firm expands and grows
(17 June 2019)
Market-Ting LLC opens a second office in San Juan, Puerto Rico and creates three new roles.
Market-Ting LLC, a marketing and communication firm celebrating 10 years in 2019 and specializing in marketing and design solutions for small businesses, not for profits, and small government organizations, is making an aggressive business move. This week the firm moved forward on its plans to expand by moving south. Way south — to San Juan, Puerto Rico. The firm, headquartered in Indianapolis’ hip Mass Ave. District, manages a variety of client types and believes the expansion to San Juan could have significant ramifications for the company.
Market-Ting’s move to San Juan sets its sights on expanding into the growing Hispanic and Latino market. Heading up that office and expansion as Creative Director – Latin America will be Jose Figuerado. Jose is originally from Venezuela but will set a goal to address marketing and communication opportunities within South and Central America, Mexico, and throughout the Caribbean. “There has always been a tremendous opportunity for our company to expand into the Hispanic and Latino market, but I didn’t have the background to expand within those markets. As my role changes within the company, I believe Jose and the rest of the team will be able to get significant traction,” said company founder Ryan Scott. “It’s a calculated risk, but believe with all of the recovery efforts after Maria, and great economic driver organizations like Invest in Puerto Rico bringing new companies to the island, we couldn’t pass up the opportunity. “In addition to Jose, Market-Ting LLC. will elevate the roles and responsibilities of Andre Parnell to creative director, and bring in David Macon as the company’s new brand strategist.
“Our company in the past has relied primarily on referrals and networking groups to get and keep clients, now we are expanding our sales tactics to aggressively address the marketing needs of both English- and Spanish-speaking clients,” said Scott. Market-Ting will be located in the Metro Office Park in San Juan.