We’d like to talk about some basics of website design and development, and give you a better idea of what our process looks like.
What does the “typical” process look like when it comes to working with Indianapolis based Market*TING on developing a new, or redesigning an existing digital space online. First things first is our “discovery” process.
The discovery process is going to ask some basic questions like. What does your organization do? What is the purpose of developing the website? Who is the audience that we are designing for (this isn’t always your typical consumer, or customer).
After we get the main information for who, what, where, when (idea of), and why. We move on to the next steps of discovery.
1. Getting a sense of what is your online brand, and what does that strategy look like? Having a website is good, but it is never enough in this time and age of internet marketing.
2. What is the website structure that will make up your website? There are a multitude of ways we can build your website, but we need to figure out what road map and construction will be best for your particular audience. This could include building a wire frame, a site map, or simply determining which, and how many pages will be needed for the website.
3. Functionality is always the difficult part when it comes to websites, and what the client wants. A lot of times clients aren’t aware of the time frame that goes into the programming of a website, determining what functionality they want on the website will a lot of times determine how difficult of a programming challenge the design might be. Early on I was advised, anything under the sun can be designed on a website, it’s just how much time, and how much money does a client want to spend. Functionality could include flash graphics, special forms, drop down menus, custom branding, video, or a dancing baby going across the screen.
This is just the first phase of what we go through in the web design process. Stay tuned for our follow up on the “process” If you are exploring a new web presence and located in Central Indiana or beyond, give Market*TING a call. We would love to develop a web solution that is right for your organization.